The problem: they haven't added up the chips and snacks they didn't buy. (Or maybe they still bought them, and that's the problem.)
It's interesting that (even to me) $4 for a carton of raspberries seems expensive but $4.25 for a latte sounds perfectly reasonable.
Yesterday Amazon delivered Kris Carr's "Crazy Sexy Diet" and I love her point about spending on health instead of sickness. She believes that spending on organic, whole foods is an investment worth making, and I agree.
The point: dollars are finite. So the more we can stretch them, the better.
Fitness magazine recently shared three tips for spending less at the grocery store:
3 Easy Ways to Shrink Your Grocery Bill
Cut back on coupons.
"I've seen it over and over in my research: People buy things they wouldn't normally choose, because they have a coupon," says consumer psychologist Kit Yarrow, PhD, coauthor of Gen BuY. "Cheap prices allow you to rationalize less-healthy purchases." Ask yourself if you would want it without the coupon. No? Skip it.
Shop after you eat."When you're famished, you naturally crave the most calorie-rich foods," Yarrow says. The next thing you know, you're piling your cart with corn chips and doughnuts.
Leave the kids home.
As soon as you walk into the store, they start up: "I want candy/cupcakes/ice cream. Please, please, please!" Cue the tears. You end up buying more than you planned to. Have your husband watch them while you shop. Or trade babysitting time with another mom.
via Fitness Magazine online